Users will soon have a new feature that allows them to reduce the amount of AI-made content appearing in their timelines. This move comes as the company revealed that it presently contains over 1 thousand million AI-generated clips.
Testing and Rollout
The update is being tested over the following weeks before a full-scale launch. This advancement coincides with a surge in AI-generated material, spurred by new AI video creators.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A considerable share of this content is considered low-quality AI content, a term for poor-quality, factory-style content that is frequently absurd or surreal.
Based on user feedback that a lot of users appreciate content produced via AI tools, including AI artwork to educational videos, and we aim to give people the option to increase or decrease of that, depending on their own likes,” stated a company executive.
Scale of AI Content
The platform announced that there are now over a billion videos on its network labeled as made with AI. Collectively, over 100 million videos are uploaded to the platform every day, making clips made by AI a limited part of its overall inventory.
User Control Features
Members will be able to decrease or raise the level of AI content they watch by opening the “manage topic” feature in the app and selecting AI-made media. Further subjects that can already be modified under the filter include current affairs, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines mandate content makers to identify “realistic” AI-generated content, and it bans malicious deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be taken down under its terms of service.
In addition, the app will from now on add an AI-generated watermark to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This measure is intended to stop users from attempting to bypass the labeling process.
Educational Initiatives
The platform is furthermore establishing a $2 million AI literacy fund for experts and organizations to create informative material about responsible artificial intelligence. This initiative will benefit charitable organizations dedicated to training coding and technology.
Moderation Strategy
The platform has defended its content review process, during discussion over plans to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is expected to eliminate a significant number of roles in its user protection division in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most distressing content ahead of it has to be seen by people. The platform stated a significant reduction in shocking and graphic content seen by human moderators over the past year due to the use of its automated systems.
It is vital to combine humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
